02 Aug 4 Growth-Hacking Tips for Real Startup Growth
In the earlier stages of a startup, many founders fail to prioritize measuring the impact of their growth and putting it into numbers, which we believe puts them at a huge disadvantage.
Growth is an essential part of startup development and success. However, with no real means to measure and analyze growth, how will you know what to do more of what’s working and less of what’s not?
During the growth-stage of a startup, it’s especially important to have clear strategies that are measurable and easily tested and that’s exactly what growth-hacking is about.
Growth-hacking is a discipline strictly focused on growth as defined by numbers and its ultimate goal is to grow the number of customers and the revenue of a company.
As growth-hackers, qualitative data and measuring impact is our guiding north. A key practice of growth-hacking is to have a metric that can be hypothesized, tested and measured.
With that, we wanted to give you a small introduction into some of our favorite growth-hacking practices. Read carefully!
Tip # 1: Setup Google Analytics
If you have a website, you should be using google analytics. Simple as that. Analyze the basics like page views and check where you’re acquiring your page visitors from. Then go further, if you’re seeing that you’re receiving a lot of visitors from social check which channels they’re coming from and then analyze that channels metrics. See which posts are converting or brought visitors to the website and create more of those — then test and see how the new ones perform. The key here is to do everything with a purpose, not just blatantly throwing content and campaigns out there hoping it’ll convert.
With your analytics, it’s truly important to act on what you’re seeing not just being aware of that- so look and execute carefully.
Tip #2: Diversify Your Funnels
At this point, it’s important to get creative with how you’re generating leads. I’m sure you have brilliant ideas if you actually sat down to think what else could be done. This could mean making sure your website and landing pages are optimized when people get there, or building a survey with a clear and defined purpose.
There are thousands of possible funnels out there, think creatively and come up with some on your own or personalize some existing ones like promotions and contests, website popups, landing forms, and email campaigns.
Tip #3: Create SEO Optimized Content
Let’s start with the basics; Use titles and subtitles when writing blog posts, and make sure you’re always including a keyword in your title. Make sure that they are clear and propose a value to potential readers.
Create internal links by hyperlinking to websites or names that you mention as well as other of your blog posts that are relevant. Don’t over do it, give just enough internal links so that your content is optimized.
Finally, use images strategically to break up big chunks of text and create a more friendly UX experience.
Tip #4: Prepare Your Website for Mobile Use
Not having a mobile friendly website is killing you. No seriously. HubSpot’s Inbound 2017 survey predicts that 80% of all internet usage will be mobile by 2019.
If your site is not designed for mobile make sure it’s at least responsive. This can be done by reducing images and optimizing them to load faster. Finally, make sure you site is super speedy, so that even the slowest mobile connection won’t have a struggle with it.
Well, there you have it! Some of our best-kept growth-hacking secrets that you can apply to your growth strategy right now.
If you’re feeling overwhelmed- we’re also here to help.We work with startups and founders to optimize growth and come up with killer personalized growth-hacking strategies with truly measurable impact.
That’s what we do! Be Bravuz! Boost your Startup! firstname.lastname@example.org